Graphic Design
I was brought on to lead the rebranding initiative for CSI, repositioning the company as CSI Art Storage in alignment with their strategic shift to focus exclusively on high-end art storage solutions. The goal was to retain brand recognition while clearly communicating the new direction.
To achieve this, I preserved the iconic “CSI” lettering from the original identity—leveraging its existing equity—but modernized the typography and visual style to convey a more sophisticated, design-forward aesthetic. The updated brand integrates “Art Storage” in a way that’s clean, legible, and immediately clarifies the company’s niche.
An essential part of the visual identity is a custom-designed icon that reflects CSI’s flagship product—an innovative art storage system that will be central to their future offerings. This icon serves as both a branding element and a functional visual cue that aligns with the brand’s purpose and product design.
In parallel with the brand refresh, I designed and developed a temporary landing page to establish a digital presence during the content transition phase. Prioritizing usability and responsiveness, the layout is minimal yet informative, with flexible space reserved for future photo and video content. We’re currently in the process of producing original media and sourcing high-quality stock images, so the site remains in a soft-launch/testing phase. Once the final assets are ready, the page will be updated to fully reflect the new brand’s visual storytelling.
I was tasked with creating a logo to help raise funds for the adoption agency through merchandise sales. My goal was to highlight the beauty of these dogs by focusing on their faces, complemented by a playful yet easily readable font. I designed the logo to be versatile, ensuring it could be effectively used across various materials and colors.
After receiving positive feedback on the revised logo I created for Kalmar Dentistry, they approached me with a new project: designing a flyer to support the Little Shelter Animal Rescue and Adoption Center. I was thrilled to take on the task, as it aligned perfectly with my passion for giving back to the community.
For the flyer, I aimed to create a playful and eye-catching design that would engage people and encourage them to take action. I incorporated vibrant colors, fun imagery, and engaging typography to make it stand out. To make the donation process more accessible, I added QR codes, allowing people to easily scan and donate directly from their phones.
Because I believe in the importance of community-driven projects and supporting causes like animal rescue, I chose to do this project pro bono. It was a rewarding experience to use my skills for a cause I deeply care about, while also contributing to the local community.
I was recently approached to design a logo for a No Doubt tribute band and given complete artistic freedom to bring their vision to life. This creative liberty allowed me to explore different concepts, and I decided to infuse the “Rock Steady” vibe, which is emblematic of No Doubt’s iconic sound, into the design. My goal was to capture the energy and essence of the band while subtly paying homage to Gwen Stefani, whose style and influence are central to No Doubt’s identity. After experimenting with various design elements, I created a logo that balanced these ideas, blending the band’s ska-punk roots with a modern flair. The band was thrilled with the final result, and I’m excited to see the logo come to life when they take the stage for their debut performance soon.
I was brought on to develop a website for a company lacking a logo and a clear corporate vision. I recommended a comprehensive approach, starting with the creation of a full brand identity, which would then inform the design of the logo and the overall user experience of the responsive website.
The process began with designing the logo, followed by creating a wireframe in Figma to establish the structure and flow. From there, I developed a high-fidelity prototype in Adobe XD to refine the design and interaction details. The final step was building the fully responsive website using Bootstrap, ensuring a seamless experience across devices.
The client is a DJ company. The request was to create a new logo for the company that encompassed the spirit of the company. They wanted a logo that was different, that didn’t use turntables or some thing to that effect. So I found some stock art of people dancing and used that energy in the logo design. After several iterations the final logo was a success!
The Mount Sinai Special Education Parent Teacher Organization (SEPTO) had reached out that they were looking to create a logo for their organization. The direction was that they wanted something that conveyed bridging a gap, so they wanted a bridge in the logo. The end result was something that they loved and was starting to tie all their information together. This was done as PRO-BONO as a way to give back to the community.
Was contacted to design a cookie label so that they can sell cookies to fundraise for their charity. They had requested to use a puzzle piece in their label, and wanted various options, with some having a bite out of the label. The end result was chosen without the bite mark, and the the yellow background was requested after seeing several iterations. The work was done PRO-BONO in order to help the charity as much as possible.
This client approached me to create a very clean logo that would show in part some science behind her company. The final and approved logo was done to match her existing site, and the client loved it.
This paranormal research group approached me to create their Corporate Identity for them. This would include the creation of a logo, business cards, and also a website. I was given full design freedom on this project. With that liberty I wanted the logo to show the eeriness of what this group did. With that same idea I designed the site to compliment the logo.
I was approached to create a unique logo. They wanted the logo to show a sense of tranquility and chaos as their name signifies.
I was approached by the organizer at the time and they wanted to update their logo. They wanted something that encapsulated the spirit of youth and a way to show that united we can make a difference, which is the use of the handprints. Once the logo was approved and finalized I designed a website for them. The design never got to development due to changes within the organization. This was done as pro bono.
Cadquest requested a logo that would not isolate them to one area. They wanted to show that they will be a global entity as the company continues to grow its client base. The splash page was created as a temporary page until their website and application would be built. They did have some testing with some clients which was why they needed to have a login on the splash page.
As one of the Assitant Art Directors I was in charge of creating several of the spreads for the magazine. As well as designing some of the sections like the news and gear and photo shoot with some of the products we advertised.
During my tenure at Honeywell I produced a number of pieces. Here are a few pieces that were created as mock ups which included catalog covers and logos for a rebranding project. The print ready pieces that were sent to production included a flyer and a catalog which included the cover and layout of the interior pages as well as a CD-Rom of the catalog.
