From the inception of our game, I have been advocating that we should release Red’s Journey as a free app. I have researched and read articles about other developers trying to get the reach they were looking for, and through their trials and tribulations have come to the same conclusion.

There are times that you have no control over the strategy, the execution of the marketing plan. Regardless of the data you provide, the research you provide, sometimes it’s out of your control and you have to let those in charge fail, and see what could have been done to make it a success, hoping that they see how my recommendations would have made it a success.

My plan was to showcase the app as how a Eye Glass Company was breaking barriers by exploring new avenues. To release the game as a free app, and donate our AD revenue to the charities we partnered with. That plan was not approved regardless of the data that was provided.

So with the current marketing plan, with our partners advertising the game as well, and showcasing our app at a Vision Expo with an estimated 20,000+ of attendees and vendors, this was our final stats.

386,350 Impressions (Daily Average) – The number of times your app showed up on the App Store.

1,827 Product Page Views (Daily Average) – The number of times your app’s App Store page has been viewed on devices with iOS 8 or tvOS 9, or later.

45 App Units – Each app purchase on a device with iOS 8 or tvOS 9, or later.

34 Sessions – The number of times the app has been used for at least two seconds.

As one of the team members, it saddens me that this could have been more successful, that we could have raised a lot more money for charity, had they looked at the data, and looked at the research, and looked at my recommendations with an open mind.