Transforming Trade Show Visibility into a Connected Engagement Experience
A multi-channel campaign aligning social, email, and web into a seamless user journey.
Highlight: Increased BDNY follow-up engagement by 30% by designing a clear path from discovery to action across multiple touchpoints
Role: Brand Designer, UX/UI Designer, Social Media Strategist & Planner, Content Creator
Tools: Figma, Illustrator, Photoshop, Mailchimp, CapCut
Metrics
30%
Post-event engagement
3 Touchpoints
Social → Email → Landing Page
4 Weeks
Concept to launch
Skills & Proficiency
Overview
Classilk needed to extend the impact of their BDNY trade show presence beyond the event itself.
Rather than treating social, email, and web as separate efforts, the project focused on creating a connected experiencethat guides users from initial awareness to meaningful engagement.
The Challenge
The existing experience was fragmented across multiple channels:
- Social content lacked a clear next step
- Email follow-ups were inconsistent
- No centralized destination for engagement
Users were left without a clear path, resulting in missed opportunities to convert interest into action.
Design Goal
Create a seamless, conversion-driven experience that connects each touchpoint into a unified journey.
Experience Flow
Social → Email → Landing Page → Engagement
Each touchpoint was designed to transition naturally into the next, reducing friction and improving clarity.
Social Media Strategy
Social became the primary entry point for the experience.
- Designed branded Instagram content
- Created a BDNY highlight video
- Structured posts to guide users toward action
The goal was to quickly capture attention and direct users into the next step of the journey.
BDNY Highlight Video
Email Experience
Email acted as the bridge between awareness and conversion.
- Designed for clarity and quick scanning
- Embedded video content for engagement
- Reinforced messaging with strong hierarchy
- Included clear, focused CTAs
Landing Experience (UX Focus)
The landing page served as the final conversion point.
- Mobile-first layout
- Embedded video for immediate context
- Clear CTA structure
- Simplified content hierarchy
Designed to move users from interest → action with minimal friction.
System Thinking
Instead of designing individual assets, this project focused on building a connected system across touchpoints.
- Consistent visual language
- Aligned messaging across platforms
- Unified interaction patterns
- Clear progression between steps
Impact
The unified experience improved clarity, consistency, and engagement across all channels.
+30% increase in BDNY follow-up engagement
Reflection
This project reinforced the importance of designing systems, not isolated touchpoints.
Working within constraints required focusing on the highest-impact areas, proving that aligning a few key interactions can significantly improve outcomes.