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Rebranding CSI to CSI Art Storage: A UX-Centered Transformation

Company: CSI

Role: • Branding

Tools: Adobe XD • Figma • Adobe CC

Branding for CSI Art Storage with multiple variations for different use cases
logo variations

Rebranding CSI to CSI Art Storage: A UX-Centered Transformation

Company: CSI

Role: • Branding

Tools: Adobe XD • Figma • Adobe CC

The Challenge

CSI needed to transition from a broader company identity into a premium art storage brand while maintaining recognition and trust with existing clients.

The Approach

I modernized the existing identity system while preserving recognizable brand equity, creating a refined visual language and responsive digital experience aligned with the company’s future direction.

The Outcome

The rebrand established a stronger market position for CSI Art Storage, providing a scalable visual identity and digital foundation that better reflects the company’s specialized services and long-term growth strategy.

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