Brand Experiences
« BackRebranding CSI to CSI Art Storage: A UX-Centered Transformation
Company: CSI
Role: • Branding
Tools: Adobe XD • Figma • Adobe CC
May 21, 2025 at 12:44 am
Rebranding CSI to CSI Art Storage: A UX-Centered Transformation
Company: CSI
Role: • Branding
Tools: Adobe XD • Figma • Adobe CC
May 21, 2025 at 12:44 am
The Challenge
CSI needed to transition from a broader company identity into a premium art storage brand while maintaining recognition and trust with existing clients.
The Approach
I modernized the existing identity system while preserving recognizable brand equity, creating a refined visual language and responsive digital experience aligned with the company’s future direction.
The Outcome
The rebrand established a stronger market position for CSI Art Storage, providing a scalable visual identity and digital foundation that better reflects the company’s specialized services and long-term growth strategy.