The Challenge Classilk needed engaging event content to showcase its presence at the Boutique Design Show in New York while extending the experience beyond the trade show floor through marketing and social media. The goal was to capture the brand’s luxury aesthetic, highlight the booth experience, and create content that could generate continued engagement after … BDNY Highlight Video
The Challenge This self-initiated photography series explored how familiar environments can be transformed when viewed from above. The goal was to capture landscapes, cities, and natural moments from perspectives that are often overlooked, revealing patterns, scale, atmosphere, and visual details that are rarely experienced at ground level. The Approach Using drone photography as both a … Aerial Perspectives — Travel Drone Photography Series
The Challenge For Retrolovely Magazine’s “Devil or Angel” themed editorial, the goal was to create a visually striking series that balanced contrasting moods of light and dark while maintaining a cohesive editorial aesthetic. Working within a makeshift studio environment, the challenge was to produce imagery that felt polished, atmospheric, and emotionally engaging despite limited space … Devil or Angel — Retrolovely Editorial
The Challenge CSI needed to transition from a broader company identity into a premium art storage brand while maintaining recognition and trust with existing clients. The Approach I modernized the existing identity system while preserving recognizable brand equity, creating a refined visual language and responsive digital experience aligned with the company’s future direction. The Outcome … Rebranding CSI to CSI Art Storage: A UX-Centered Transformation
The Challenge Adopt a Boxer Rescue needed a new logo that could help strengthen brand recognition while supporting fundraising efforts through merchandise sales. The identity needed to feel approachable, memorable, and emotionally connected to the organization’s mission while remaining flexible enough for use across a variety of print and promotional applications. The Approach The design … Rebranding a Mission with Heart
The Challenge Hella Doubt, a No Doubt tribute band, needed a logo that captured the energy, personality, and recognizable influence of the original band while still establishing its own identity. The project required balancing nostalgia and familiarity with a fresh visual approach that could work across promotional materials, merchandise, and live performances. With complete creative … Tribute Band Identity Design
The Challenge The client needed a professional digital presence to help secure funding and establish credibility for a new business, but lacked both a defined brand identity and an existing website. The challenge was not only to design and develop a responsive website, but to first create a cohesive visual foundation that could guide the … Full Brand & Website Launch
After receiving positive feedback on the revised logo I created for Kalmar Dentistry, they approached me with a new project: designing a flyer to support the Little Shelter Animal Rescue and Adoption Center. I was thrilled to take on the task, as it aligned perfectly with my passion for giving back to the community. For … Kalmar Dentistry
The Challenge The Pinup Society needed a themed editorial photoshoot that authentically captured the visual style and personality of late 1960s and early 1970s pinup culture for magazine publication. The goal was to create imagery that felt era-accurate while maintaining a polished and modern editorial quality. The Approach Working closely with the styling direction established … Late 60s / Early 70s Pinup Editorial
The Challenge Clever Devices was brought in to redesign an internal tablet application used by NYCT field operators after the agency recognized improvements made across other transit products. The existing application suffered from an outdated interface, fragmented workflows, and inefficient data entry processes that slowed operators in the field. One of the biggest usability issues … Tablet Application Redesign